Why should you promote yourself on April Fools’? With the hijack marketing definition behind us, we should move on to the topic at hand - April Fools’ email marketing campaigns. Hijack marketing has some very specific guidelines that include timing, research and sensitivity, and you should follow them for the best possible performance. But, to actually gain valuable, positive traffic, you need to follow the rules. This celebration gets so much hype already, building throughout the years, that not participating in it may put you far behind your competition. One of the opportunities that you can take, among other holidays, is April Fools’ Day. There is an element of luck in it, but with practice, you’ll get a feeling of what might work and whatnot. It requires great reflexes to do this fast before everyone will get bored with the new meme or news. With hijack marketing, there is a difference. It’s simple math - you boost the article with a specific amount of funds and get a certain number of people to see it. The biggest difference between traditional sponsored content and hijack marketing is that with sponsored content you can pretty much estimate how many people you will reach. However, let’s scratch the surface for the sake of clarity. The subject of this marketing is so vast that it definitely deserves a standalone article. In short, hijack marketing (or real-time marketing) is jumping on the bandwagon of a planned event or spontaneous incident with an already existing audience that will gain you extra attention. Using hijack marketing in your April Fools' campaign Today we will talk about all of the aspects of pulling a successful email marketing prank. The only trick: it’s much harder than you think to do this tastefully, without offending anyone, and at the same time stay true to your brand. This one time in the year you get to play a joke at your customers’ expense. It’s also a time for companies to pull ahead in the never-ending race of relevancy. This is the perfect day to pull a practical joke on your friends and family. The company also released mock videos announcing a parachute delivery service and an “actual reality” headset.It’s the time of the year when you question every little thing people tell you as you might get played. This year’s Gmail prank was not the only April Fools' joke Google had up its sleeve. Gmail itself was once seen as a possible April Fools' joke as it was launched on April 1, 2004. If you are still seeing it, please reload your Gmail page," read the post from Google. Due to a bug, the Mic Drop feature inadvertently caused more headaches than laughs. "Well, it looks like we pranked ourselves this year. In the wake of the firestorm of criticism, Google took down the feature and apologized. I just woke up to a very angry voicemail from her which is how I found out about this 'hilarious' prank," wrote the user. "My boss took offense to the Mic Drop animation and assumed that I didn't reply to her because I thought her input was petty. There were corrections that needed to be made on my articles and I never received her replies. I inadvertently sent the email using the ‘Mic Drop’ send button. I sent my articles to my boss and never heard back from her. I am a writer and had a deadline to meet. Tempted to go to Outlook just for that," wrote one user.Īnother user claimed to have been fired for sending an unprofessional email. "Dear Google, please remove that stupid drop mic video button from my Gmail account. Many users were upset and voiced their concerns in the Gmail Help Forum. Yes, even if folks try to respond, you won't see it," read a post on the Official Gmail Blog. Everyone will get your message, but that's the last you'll ever hear about it. Simply reply to any email using the new 'Send + Mic Drop' button. "Today, Gmail is making it easier to have the last word on any email with Mic Drop. The feature then muted the sender’s thread, leading many to think the threads had been deleted. The prank allowed users of Gmail to send a “Mic Drop” reply to email threads, causing Gmail to send an animated gif of a minion character from “Despicable Me” dropping a microphone. An April Fools' joke that backfired has caused search giant Google to issue an apology.
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